President Lucy Costa of Promotional Incentives, Inc. announced the company’s 30th business anniversary last month.  Founded in August 1990, this organization is a proven success in providing promotional products to companies and organizations throughout Florida and the United States.

Located in Cape Coral, Lucy, along with partner and husband Jack Costa, have been part of this region’s most recognizable branding efforts and promotional campaigns, providing custom apparel, recognition awards, business gifts, and branded products.

Promotional Incentives has earned a stellar reputation by staying up to date on new trends and products, along with working with high-quality suppliers.  Claude Emler, Advertising and Production Manager for Shell Point Retirement Community says, “Lucy’s knowledge of the industry and insights into ‘hot trends’ not only provides us with a plethora of options when we’re looking for a specific item, but she is also diligent in suggesting other great ideas.”

They have received numerous advertising and public relations honors through the years.  Their copyright protected “Shop On Lion®” campaign, implemented as a giveaway to promote shopping online, was recognized for its creativity and innovation as it was introduced on the cusp of the internet revolution. 

A unique campaign in 2011 introduced “PromoGumby” as the company spokesman designed to re-engage customers and reinforce brand identity. The universally recognized character travels the world with clients and friends appearing in photos with his logo branded t-shirt touting a fitting message, “Creative, Flexible and Going Green.”

Most recently, the company has been successfully navigating the waters of PPE and safety products. As PromoLucy notes, “We want to be known as a trusted resource with our brand top of mind in this new environment.”

Over its 30 years, Lucy and Jack have contributed to dozens of SW Florida charities, serving on boards and committees, offering significant discounts, and implementing cost-effective, strategic promotions to help each reach its goals. 

Their tag line, Getting Results®, defines their mission. Whether celebrating milestones, strengthening morale, simplifying technology, or boosting health and safety, Lucy and Jack continue to fulfill their purpose. “When we help a client implement the perfect promotion or find the ideal recognition gift, we are fulfilling our passion of helping people feel valued and part of a team.”

PromoLucy concludes, “We are grateful to our clients who have partnered with us through the years. With their support we have weathered many challenges, and throughout continue to promote and recognize brands.  We look forward to Getting Results® for another decade.”

For more information, contact Lucy Costa,, 239.549.2555, or visit